The modern approach to leadership implies the skill to determine the direction of growth, to form the new vision, to implement reforms and to be able to put people together and to inspire them for implementation of your ideas.

There are different ways to do it today. What makes people to follow the leader? What helps to become the role model? What causes the desire to invest into implementation of the leader's idea? What is the reason of his or her behavior? Can everyone be the leader? There is no single correct answer to all these questions. The main goal of this programme is to choose your own leadership way and start going.

As a result of study, you will be able:

To learn and to develop essential leadership skills.

To diagnose your strong and weak points as a leader, the habitual behavioral strategies.

To understand your personal uniqueness as a leader and to determine directions for the growth of your leadership potential.

To learn the art of business communications, to hold presentations, business meetings, to properly manage the team.

Courses of the module:

1. Leadership in critical situations
2. Leadership and team building
3. Effective leadership
4. Time management
5. Business communications
6. Emotional Intelligence

Theoretical classes – 44 hours
Practical classes, seminars – 64 hours

Practice and cases:

1. Analysis of the manager's working day
2. CASE 1. “A Beginner Leader”
3. CASE 2. “Brand of a Leader”

The module “Strategy” is made to study methodological grounds and practical use of skills obtained during studying for development, implementation and changes of the company's development strategy.

As a result of study, you will be able:

To develop strategy of the company.

To evaluate effectiveness and economic reasonability of projects.

To use quantitative and qualitative methods for business research.

You will learn to take administrative decisions for increasing competitiveness of the company, discovery and regulation of competitive advantages, attraction of investments.

Courses of the module:

1. Strategic management
2. Business planning and modeling
3. Business research. Quantitative and qualitative methods of research.
4. Attraction and management of investments
5. Business competitiveness

Practice and cases:

1. Development of the company's strategy
2. Evaluation of the project's investment attractiveness
3. CASE 1. “Retail chain. Conflict of goals”.
4. CASE 2. “Strategy of the company”

Theoretical classes – 30 hours
Practical classes, seminars – 42 hours

The module “Management” is made to form and to expand knowledge and competences in the field of theoretical and practical management of companies and their subdivisions under modern business conditions.

As a result of study you will be able:

To increase your administrative effectiveness and to get skills of the teamwork organization.

To develop and to successfully implement projects in the company.

To manage innovative processes in the company more effectively.

Courses of the module:

1. Operational management
2. Project management
3. Quality management
4. Crisis management
5. IT management

Practice and cases:

1. Development of the project's basic plan
2. Building the House of Quality
3. CASE 1. “Director of the branch”
4. CASE 2. “Innovations and stress”

Theoretical classes – 28 hours
Practical classes, seminars – 44 hours

The module “Economics and Finance” is made to form theoretical and practical knowledge of financial aspects of the company's management. Tools for financial analysis of solutions related to time-spaced costs and profits.

As a result of the module you will:

Be able to analyze calculation of costs

Know how to make the financial assessment of results from a perspective of the company's strategy

Be able to take effective administrative solutions due to objective markers of the company's business.

Learn to determine the company`s value.

Know the method of economic analysis to solve practical issues of the company management.

Courses of the module:

1. Administrative economics. Financial technologies.
2. Administrative and financial reporting.
3. Management of company value.
4. Financial planning and budgeting.
5. Taxation and taxes.
6. Complex economic analysis of the economic activity.
7. Microeconomic analysis of the company

Practice and cases:

1. Analysis of the company's financial situation.
2. Evaluation of the company value.
3. CASE 1. “Clothing factory”
4. CASE 2. “Budgeting”

Theoretical classes – 44 hours
Practical classes, seminars – 64 hours

The module “Entrepreneurship” is the systematized summary of methodological, technological and practical grounds of entrepreneurship. The goal of this module is to form the complex of knowledge, skills, abilities and competences needed to a modern entrepreneur.

a result of the module, you will:

Learn to analyze the external and internal environment of the company, to discover its key elements and to estimate their effect on the company.

Know specific features of entrepreneurship on international markets.

Learn methods for formation and support of the ethical climate in the company.

Courses of the module:

1. Global trends of entrepreneurship development
2. Types of entrepreneurship transactions
3. Technological entrepreneurship
4. Competition in the system of entrepreneurship
5. International entrepreneurship

Practice and cases:

Courses of the module:

1. International business environment
2. Theory of industrial markets
3. GR management
4. Business safety management
5. Business ethics and responsibility

Practice and cases:

1. Analysis of interaction between the company group of the specific economic sector (industry) and state authorities.
2. CASE 1. “A concrete product plant”
3. CASE 2.“Analysis of the finished products competitiveness”

Theoretical classes – 30 hours
Practical classes, seminars – 42 hours

The team, their knowledge and experience, loyalty in the company are often the crucial factor in the competitive struggle. In the module “HR Management” you will study technologies of recruitment, will learn to onboardt new employees, get acquainted with factors for motivation of employees, will learn to properly evaluate the input of each employee into the successful business of the company and to develop the staff. Development and support of the corporate culture are also included into building of the HR policy. The proper HR management allows to decrease costs and to increase the general effectiveness of the company.

As a result of the module you will:

Understand whether your company employs the right people or not

Know whether you've done all possible for the talent of each employee to develop in full and to bring the maximum profit to the company.

Courses of the module:

1. HR management strategies. HR planning.
2. Headhunting, recruitment and onboarding of the staff
3. Organizational behavior.
4. Motivation and stimulation of employees. The system of bonuses.
5. Training and development of the staff.

Practice and cases:

1. Development of the administration task matrix.
2. Development of the scenario for the interview with a job candidate.
3. CASE 1. “An interview on competences”
4. CASE 2. “Recruitment to the pharmacy chain”

Theoretical classes – 42 hours
Practical classes, seminars – 66 hours

The module immerses you into marketing concepts and tools needed to achieve goals of the company regardless the industry it operates in. The special attention is paid to the analysis of the customer's need: his or her motives, behavior and approaches.

As a result of the module, you will:

Start understanding both private and corporate customers better.

Know about marketing methods effective in the modern world.

Learn to develop the marketing strategy of the company.

Courses of the module:

1. Marketing strategy of the company and the marketing structure
2. International marketing
3. Marketing research
4. Online marketing
5. Advertising and PR
6. Variable brand management

Practice and cases:

1. Formation of the marketing communication complex
2. Calculation of the product price
3. CASE 1. “Marketing strategy of a tea company”
4. CASE 2. “Segmentation of the B2B market”

Theoretical classes – 42 hours
Practical classes, seminars – 66 hours

Any company is interested in effective promotion of its products and services. The term “promotion” principally means implementation of the sales process. It is the direct way to create profits and to increase capitalization of the company.

Thus, the sales process takes one of principal places in the business of commercial companies.

The module “Sales management” was created on the basis of open sources, experience and practice of top managers and various company owners, teamwork of our School's lecturers.

As a result of the module you will:

Know how to properly form optimal strategies of distribution and price formation.

Consider different methods of sales planning and forecasting.

Learn to launch loyalty programmes.

Courses of the module:

1. Sales management strategy
2. Sales planning and forecasting
3. Customer-oriented approach and loyalty
4. E-commerce
5. Operational management of the sales department
6. Customer behaviour, customer relations

Practice and cases:

1. Development of the sales funnel
2. Development of the sales script
3. CASE 1. “A computer store”
4. CASE 2. “Retail sales management in a bank”

Theoretical classes – 40 hours
Practical classes, seminars – 68 hours

Modern organizations are always changing. Each leader is the active player initiating changes.

The process of changes has to be the part of the strategic management system. How to initiate changes? Who is responsible for changes? How to overcome resistance and to motivate employees for the effective work? The course suggests the system approach to change management: discovery of the need, evaluation of options, planning, implementation of changes.

As a result of the course you will:

Acquire the skills of change management.

Learn to analyze risks of the company and their management.

Learn to plan the innovative work in the company.

Learn to create conditions for development and implementation of innovations, resolution of conflicts related to changes, increased flexibility that provide for the long-tern sustainability of the company.

Courses of the module:

1. Globalization and international markets
2. Change management
3. Risk management
4. Merger and acquisitions market
5. Innovations in the business

Practice and cases:

1. Development of the risk register
2. CASE 1. “Merger of companies”
3. CASE 2. “A milk processing factory”

Theoretical classes – 46 hours
Practical classes, seminars – 62 hours

Nowadays digital technologies decide everything! Students of the module will study the practical application of IT technologies in the business.

As a result of the course you will:

Learn to choose Big Data technologies and to build the team for support and maintenance of complex solutions.

Be able to estimate the cost of data storage and treatment.

Learn to assign machine-learning tasks.

Learn to analyze cyber-security threats.

Know scenarios of blockchain application

Learn how to develop a smart contract.

Courses of the module:

1. Big Data and machine learning
2. Cyber security
3. Robotics
4. Internet of things
5. Artificial intelligence
6. Blockchain

Practice and cases:

1. Forecasting of cryptocurrency rate
2. CASE 1. “Implementation of the information system”
3. CASE 2. “A corporate training center”

Theoretical classes – 30 hours
Practical classes, seminars – 42 hours

Courses of the block :

1. Skills of public speeches
2. Critical thinking and decision-taking
3. Maximization of personal effectiveness
4. Personal branding
5. Skills of holding meetings
6. Skills of successful negotiations
7. Brand management

Courses of the block:

1. Key tasks of strategic implementation
2. Complex economic analysis of the economic activity
3. Logistics
4. International logistic management
5. Internal social policy of the company

Courses of the block:

1. Development of product and service marketing
2. Modern marketing trends and technologies
3. Team of the sales department: recruitment, adaptation, control and security, rotation
4. В2В sales technology
5. Retail sales technology
6. Omni-channel sales
7. Work with the accounts receivable

Courses of the block:

1. Microeconomic analysis of the company
2. Markets of production factors and revenue distribution
3. Economics of wealth
4. National accounts system
5. Globalization and national interest
6. Modern economic instability: interrelation and unemployment
7. Macroeconomic balance and the real interest rate (the IS-LM model)
8. Investment relations with BRICS countries

Implementation webinars for each module with review of students' questions

Solving cases of large companies for each module

Creation of own cases and getting solutions from other students

Solving other students' cases

Guaranteed online internship in A1 Business School

Online internships from partner companies for graduates

Paid onsite internships abroad (at the option of a graduate)

Selection and confirmation of the topic (business development and launch of your own business)

Study and work at the project under supervision by the research advisor

Preparation for defense of the graduation project

Defense of the graduation project (online) before the attestation board